ORIGINS

Noroc was born from a passion for the mountains, snowboarding, the environment, and the gear we use to move through it.

It all started with a conviction that began more than 10 years ago: things can be done differently and better. Better quality. Better design. Lower impact. Products created from experience and real need, not from a spreadsheet.

That idea matured over years in the mountains and from inside the industry, understanding how the gear we use to do what we love most is developed, produced, and sold.

Over time, that search led me to study materials, technologies, supply chains, and manufacturing processes in different parts of the world. Learning how membranes, insulation, and recycled fibers work. Understanding where performance is lost and where environmental impact can be reduced.

Noroc was born from that process. From a passion for the mountains and an obsession with building a better system, one that lets us enjoy more, for longer, while doing less harm to the environment that allows us to be there.

P.S.: We still believe it can be done better. We're just getting started!


– Diego Sallaberry

COMMITMENT

We are aware that we exist in a market marked by overconsumption. But we believe better products can be part of the solution. A reduced system of intentional, durable, and functional garments can replace multiple purchases of lower quality and higher impact. Doing less, but doing it better, is a concrete way to contribute.

For us, commitment is a sequence of decisions.

First, quality. A functional product, designed to last many years, reduces the need to own several products that try to serve the same purpose over that period.

Then, minimizing its impact without sacrificing performance. We prioritize high-standard materials with a smaller footprint: PFAS-free membranes made from recycled nylon, fabrics made from fishing nets, and insulation and fleece made from post-consumer recycled polyester.

Next, traceability. We work with factories that let us know the origin of the yarn all the way to the final garment, and we have been able to visit the 2 main factories we work with to validate their processes and standards.

And finally, circularity. Designing repairable products to extend their useful life. Responsibility does not end when the product reaches the user.

Throughout this process, the working conditions of the people who make our garments are non-negotiable, which is why we also visited the sewing factory.

We know that each of these points has a lot of room for improvement, and that is where our commitment lies.