We’re a crew of outdoor enthusiasts and explorers from Chile, a land shaped by the world’s longest mountain range and rugged coastlines. Our founder grew up chasing powder in the Andes, getting lost in rain-soaked forests, and soaking up the wild beauty of nature. But along the way, we saw something else: gear that didn’t last, fabrics that shed microplastics, jackets that fell apart after just one season, and brands that talked about protecting nature, but didn’t always walk the talk.
We knew there had to be a better way.
That’s how Noroc was born. A brand with a mission to do things differently. We’re not just about outdoor gear; we’re about redefining what responsible, durable, and stylish outdoor wear can be.
Our simple question: What if your favorite jacket was also the most sustainable one you’ve ever owned?
We’ve poured months into designing gear that’s built to last, using innovative recycled, traceable and organic materials fabrics. We work with partners who share our values, because protecting the planet isn’t just a trend, it’s our responsibility. And more than anything, we want our gear to stay with you forever, performing in the toughest weather, repairable, and ready for your next adventure.
Noroc — Wear it forever.
